9 WAYS TO USE SOCIAL MEDIA FOR NETWORK MARKETING, THE RIGHT WAY In the early days of network marketing, the recruitment process used to be long, hectic and involved having a lot of patience. Making phone calls to strangers, annoying your friends and family, and even talking to that irksome neighbor you don’t like were all a necessary part of the process. Then the world saw the dawn of social media and everything changed. But, just like anything else, there are right and wrong ways to do it. Here are 10 useful tips to use social media for your network marketing business the right way. NOT A PYRAMID SCHEME? PROVE IT! Multilevel marketers have gotten a bad reputation due to numerous pyramid schemes. Although the two sales techniques are similar in certain ways, there are some distinguishable differences between the two. To start with, pyramid schemes are illegal. They are known to levy heavy start-up charges on new recruits which supposedly goes towards a starter kit, a mandatory training programme and a...
9 WAYS TO USE SOCIAL MEDIA FOR NETWORK MARKETING, THE RIGHT WAY In the early days of network marketing, the recruitment process used to be long, hectic and involved having a lot of patience. Making phone calls to strangers, annoying your friends and family, and even talking to that irksome neighbor you don’t like were all a necessary part of the process. Then the world saw the dawn of social media and everything changed. But, just like anything else, there are right and wrong ways to do it. Here are 10 useful tips to use social media for your network marketing business the right way. NOT A PYRAMID SCHEME? PROVE IT! Multilevel marketers have gotten a bad reputation due to numerous pyramid schemes. Although the two sales techniques are similar in certain ways, there are some distinguishable differences between the two. To start with, pyramid schemes are illegal. They are known to levy heavy start-up charges on new recruits which supposedly goes towards a starter kit, a mandatory training programme and a membership fee which is non-refundable. Pyramid schemes emphasize recruits. The focus of network marketing is selling the products. While setting up a social media page for your network marketing company make sure to clarify that what you’re promoting is in no way a pyramid scheme. EMPHASIZE ON PROMOTING THE PRODUCT AND NOT THE DISTRIBUTORSHIP Let people know of the benefits of the product before you delve into the benefits of the distributorship. Telling true stories of how the product has benefitted other customers is the only way to entice people into buying the product from you and express interest in becoming a distributor. If you start out by pitching them the benefits of a distributorship, you might turn them off. ADD VALUE TO YOUR SOCIAL MEDIA PAGE The more you engage your followers on social media with valuable content the more likely it is that you win their trust and loyalty. It is also a great way for network marketers to distinguish themselves from pyramid schemers. Instead of constant sales pitches, if you provide free insight and useful information, eventually it would lead to higher sales. AVOID SPAM AT ALL COSTS No one, and I repeat, no one with integrity can be impressed by spams about your business. Don’t ever be pushy. Instead of publicly pitching your business model, reach out to people in private and explain how your business can benefit them. BE JUDICIOUS WHILE CHOOSING SOCIAL NETWORK GROUPS Select and join groups that would be interested in the kind of product that your company has to offer. You’re also sure to come across other groups or communities that would not be. Stop pushing your products on them. MAKE SURE YOUR PROFILE PHOTO LOOKS PROFESSIONAL Approach your social media page like a professional business person. Your profile photo, above all things, must exude professionalism. That doesn’t mean that it has to be boring. But avoid funky clothing, party pictures, tattoos, piercing and any such thing that might make the prospective customers think less of you. KEEP YOUR PERSONAL AND PROFESSIONAL PAGES SEPARATE Don’t bother your friends and family with your network marketing posts. Save all those for your business page only. Your personal page should be strictly personal.’ POST FREQUENTLY Setting up a social media page and then neglecting it completely would only turn of your followers. Make it a habbit of posting at least once a week. Post about new products, holiday greetings and special sales. TELL YOUR STORY That is not to say that you should brag about how much money you have made. Instead try to inspire people with your own example. Thank them for their support in helping you achieve your financial goals- maybe a bit about how you’ve been able to send your kids to college or finally afford that dream house or car. Be thankful, not boastful. If you wish to a genuine network marketer and create a difference in people’s lives join MGlobally today. MGloablly.com is the fastest growing network marketing business and the pioneer in ethical network marketing. For more tips on network marketing visit www.mglobally.com/blog my website MLM
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